Woolworths’s new “Free Fruit for Kids” initiative, a national program allowing children to eat their most-loved fruit free in-store, is an empathetic move sure to make strides with the household’s main grocery-shopper, women. While the retailer’s MD Brad Banducci says the complimentary fruit stands hope to
At last. A prominent marketer and keynote speaker, Brad Jakeman of PepsiCo, has come down on the advertising industry for outdated agency models and measurements; lack of diversity; and an outdated perception of digital marketing. And it all went down at the Association of National Advertising’s
Evidence that the old ad agency model is ready to evolve and recognise female audiences was recently unearthed on global level, at the ‘What Women Want: Beyond Feminism in Advertising’. Held by The Drum Network and Southpaw, the London-based panel debate among female ad industry
Saving money may be the biggest driver of brand loyalty towards a supermarket, according to new research administered for Aldi Australia. The study, conducted among over 1,000 chief grocery shoppers of households, found that nine out of 10 would change supermarkets if it lowered how