Women Appreciate Brands With A Heart


Fresh off Valentine’s Day, we’re revisiting a 2013 Venus Comms blog that’s still relevant now:

If you have a brand whose primary audience is female, you need be aware that the values and behaviour of your company matters. And we are not just talking about consumer brands – this is just as important for corporations.

According to global authority on marketing to women, Martha Barletta: “Women are more philanthropic, more giving more time and proportionally more money than men. Whereas men are more likely to think the nations most pressing issues are budget and cutting spending, women – across age, income, race and social class – are more inclined to favour social programs and services such as education, healthcare, childcare, poverty, joblessness, environment, world hunger and the United Nations.

How would this change your current campaigns? Let us know.