Here at Venus, we’re talking to women all of the time. It’s part of our never-ending quest for knowledge surrounding the female consumer. We are always searching for her next feeling, thought and attitude. That’s why we created Venus Lab.
With the exception of perhaps beer and chainsaws, every account in every agency should be thought of as a marketing to women opportunity.
Because according to the numbers, women are influencing the purchases of around 90% of most consumer good and services.
Yet, 91% of women say they feel most marketers don’t understand them.*
As the never-ending influence of females grows at pace, some have described this as the ‘Century of Women’. Marketing to women has exploded globally in recent years as an emerging field of expertise (we’ve identified at least 60 agencies across Europe, AsiaPac, UK and USA that specialise in M2W communications.)
Marketing to women is not for ‘niche’ players, or an experiment to throw 10% of your comms budget at. That’s a sure way to fail!
Marketing to women is not solved by simply creating a Facebook page, appearing on Mamamia’s website or with a blogger outreach program. it is a science that requires more than your agency throwing female suits or a junior female copywriter on the project.
If you want to increase sales, grow market share, grow brand loyalty or want to focus your budget on marketing to the world’s largest consumer, contact us.