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Being transparent builds a connection with female consumers

If there ever was a reminder every brand needs, it’s this – 91 percent of women believe you don’t understand them, as a result of your advertising, according to The Lipstick Economy. Why is this important? Because of these women, 85 percent “make or influence” all

Women more likely to engage in online activity than men, survey finds

It’s no secret that Australian women are hooked on the internet when it comes to seeking out information, communicating and online shopping, for example. But recent Nielsen data reveals that female web users in our country are more likely to engage in numerous more digital

Beauty brands are in the eyes of Millennial women

Women have a varying relationship with beauty products. Some buy them for the feeling of taking care of herself. Others, for creating the best version of her own natural beauty. But if she’s part of the sought-after “Millennial” generation (born between 1980 and 2000, according

Reach female entrepreneurs – and your brand’s in business

With the rise of wealth and power among today’s women, it’s time for brands to take notice of an important, influential new audience – female entrepreneurs, according to a recent article. Women tycoons now lead one in three businesses in the US, article author Geri Stengel