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How an effective brand story can turn the page with female audiences

Communicating to female consumers through storytelling may be one of the most effective ways for brands to reach her – and if you don’t believe us, just ask science, reports a recent article. Simply put, stories ignite the area of the brain that aids us in

Steer your marketing around the insights that drive her

Marketing to women isn’t easy, largely because female roles have been changing, if not multiplying, over the last century. And much of this is due to the encouragement of powerful marketing messages, according to a recent article. It’s what Venus calls ‘see it and be it’

How observing female social media conversations can benefit your brand

Venus has long emphasised just how social the female consumer is: Not only does she dominate social media, but she also relies on the platform for word-of-mouth communication and advice. With this in mind, AdWeek recently elaborated on the importance of the social media conversations being

Reach female entrepreneurs – and your brand’s in business

With the rise of wealth and power among today’s women, it’s time for brands to take notice of an important, influential new audience – female entrepreneurs, according to a recent article. Women tycoons now lead one in three businesses in the US, article author Geri Stengel