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Being transparent builds a connection with female consumers

If there ever was a reminder every brand needs, it’s this – 91 percent of women believe you don’t understand them, as a result of your advertising, according to The Lipstick Economy. Why is this important? Because of these women, 85 percent “make or influence” all

Female sports coverage: Why brands should get on the ball

Let’s face it: While women’s sports are slowly getting more attention in today’s society, they’re still trailing behind the vast amount of coverage men’s athletics receive. The reality is that female athletics are lacking a major element that can effect whether women become interested in