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Women more likely to engage in online activity than men, survey finds

It’s no secret that Australian women are hooked on the internet when it comes to seeking out information, communicating and online shopping, for example. But recent Nielsen data reveals that female web users in our country are more likely to engage in numerous more digital

Body shaming an issue for weight-loss supplement ads

UK-based brand Protein World has been making waves with women upon the launch of their new controversial ad campaign for weight-loss supplements, according to a recent Marketing Magazine article. Featuring a fit and toned, female model wearing a bikini, the outdoor campaign asks its audience

Younger women out-shop, but older women out-spend

Women in their 20s and 30s may spend more time shopping in-store and online, but it’s women over 40 who actually spend more, a recent study by Enhanced Media Metrics Australia revealed. The survey, according to Marketing Magazine, found that women aged 25-35 shop more often,

Why Dove’s latest campaign hits the mark with women

An ongoing, overseas Dove campaign that recognises the sacrifices women make for one another has authentically hit the mark with its female audience. We’d like to share why, and how other brands can learn from it. On International Women’s Day (this past March) Dove and its

More women buy household groceries than men, research reveals

FMCG brands, you’ll definitely want to take heed of this news: Roy Morgan Research has just confirmed that far more Australian women than men typically purchase the household groceries – with mums predominantly taking on the chore, according to a recent article. Overall, 62 percent of

Retail giant showcases female-owned brands to empower women

In the US alone, female-owned businesses contribute over $1.3 trillion to the economy, and are responsible for over 80 percent of customer decisions, worldwide.  So, what better way to empower women while building customer loyalty than by featuring the products of female businesses? That’s exactly

Should brands diversify their teams to reach women?

Too many car brands are still ignoring the female market, reports a recent Guardian article, despite the fact that women are responsible for 66% of decisions to buy new cars in the UK – that’s 70%, in Australia. Such companies aren’t recognising that women actually

Agency exercises authenticity to inspire women to work out

Has England’s government agency for grassroots sport found the solution to boosting the number of women who exercise? If anything, Sport England’s new marketing campaign, This Girl Can, is certain to grab the attention of female viewers through one crucial aspect for marketing to women: