So, we’re now well aware women are responsible for 85 percent of all household spends, with a total global income surpassing $18 trillion. But did you know that ‘Millennial’ women (18 to 35-year-olds) make up a substantial portion of this purchasing authority? And yet, according to
Fact: Women drive shopping trends, and still lead men when it comes to online shopping. So, it’s a pretty safe bet that females are dominating what a recent Mamamia article calls “the new online shopping trend that won’t send you broke” – cart abandonment. Just how
Mobile marketers will want to build up their female workforce within the next ten years, because two-thirds of US consumer wealth will be controlled by women, according to a recent article. After a Fleishman-Hillard Inc. study revealed that women were going to become the primary consumers