• Sort Blog:
  • All
  • Discover
  • Trending
  • Uncategorized

Get real, brands – authenticity is what Millennial women want

So, we’re now well aware women are responsible for 85 percent of all household spends, with a total global income surpassing $18 trillion. But did you know that ‘Millennial’ women (18 to 35-year-olds) make up a substantial portion of this purchasing authority? And yet, according to

Mobile marketers urged to employ more women

Mobile marketers will want to build up their female workforce within the next ten years, because two-thirds of US consumer wealth will be controlled by women, according to a recent article. After a Fleishman-Hillard Inc. study revealed that women were going to become the primary consumers