• Sort Blog:
  • All
  • Discover
  • Trending
  • Uncategorized

Feminist beer stands up to sexist ads

It seems every country has their own standard, sexist beer ad happening. But one activist group in Brazil is finally speaking out against advertising’s objectification of women with their own red ale, Cerveja Feminista (Portuguese for “feminist beer”), according to a recent article. The group is

Retail giant showcases female-owned brands to empower women

In the US alone, female-owned businesses contribute over $1.3 trillion to the economy, and are responsible for over 80 percent of customer decisions, worldwide.  So, what better way to empower women while building customer loyalty than by featuring the products of female businesses? That’s exactly

Is advertising finally diversifying gender roles?

After decades of female stereotyping and sexualisation in advertising, has advertising finally taken on a more flexible interpretation of gender? That’s what a recent TV ad by UK brand, Moneysupermarket.com, is implying, says a recent article. The ad, which features a gyrating businessman in skin-tight shorts,

Street harassment continuously recycled in TV advertising

Catcalls may seem innocent to some. But a recent viral video showing an NYC woman being hassled by men 100+ times in 10 hours exposed just how disturbing, sexist and violating street harassment can be. The video caught international attention – and such behaviour has

Successful female brands share marketing strategies

A recent FastCompany article asked leaders of successful she-brands to share their secrets to reaching women. Here’s what they recommended:   1. A female staff is important, but not mandatory. Having a staff that speaks the “native language” of the female consumer is invaluable, says Manish Chandra, CEO/founder

Sexualising women in ad makes men less charitable

More research has recently revealed sex does not sell – or at least make men very charitable with their money, according to a recent Medical Daily article. Researchers from the National University of Singapore and Chinese University of Hong Kong found that images showing women