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Does the Term ‘Mumpreneur’ Bother You?

Thanks to this recent article from The Age which discussed big businesses turning to Facebook mums' groups, we thought we would revisit our wonderful article from 2014 discussing the word 'mumpreneur'. ~ There’s a new word that’s been circling females in business. And it’s got many women

Get real, brands – authenticity is what Millennial women want

So, we’re now well aware women are responsible for 85 percent of all household spends, with a total global income surpassing $18 trillion. But did you know that ‘Millennial’ women (18 to 35-year-olds) make up a substantial portion of this purchasing authority? And yet, according to

How observing female social media conversations can benefit your brand

Venus has long emphasised just how social the female consumer is: Not only does she dominate social media, but she also relies on the platform for word-of-mouth communication and advice. With this in mind, AdWeek recently elaborated on the importance of the social media conversations being

Mobile marketers urged to employ more women

Mobile marketers will want to build up their female workforce within the next ten years, because two-thirds of US consumer wealth will be controlled by women, according to a recent article. After a Fleishman-Hillard Inc. study revealed that women were going to become the primary consumers

Brains or ball gowns? #AskHerMore, says Hollywood actresses.

A woman chooses a career in acting – one of the oldest forms of artistic expression in the world – and for some reason, who she is becomes only as important as the dress she is wearing. Such is the case in the Hollywood film industry

How to market to millennial women

By now, many of us have heard of “millennials” – the Generation Y crowd, perhaps most widely perceived as ambitious, career ladder-climbers, who haven’t lived a day in their lives without digital or social media. When it comes to marketing to millennial women, however, it’s crucial