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Mobile marketers urged to employ more women

Mobile marketers will want to build up their female workforce within the next ten years, because two-thirds of US consumer wealth will be controlled by women, according to a recent article. After a Fleishman-Hillard Inc. study revealed that women were going to become the primary consumers

Is advertising finally diversifying gender roles?

After decades of female stereotyping and sexualisation in advertising, has advertising finally taken on a more flexible interpretation of gender? That’s what a recent TV ad by UK brand, Moneysupermarket.com, is implying, says a recent article. The ad, which features a gyrating businessman in skin-tight shorts,

Girls’ Lounge Fosters Camaraderie Among Female Marketers

Are complimentary salon services the secret to empowering female marketers? Shelley Zalis believes so, and other marketing professionals are jumping on-board. Zalis, CEO of US-based research company Ipsos OTX, is the founder of Ipsos Girls’ Lounge, an indulgent hotspot featuring free pampering at major ad