Thanks to this recent article from The Age which discussed big businesses turning to Facebook mums' groups, we thought we would revisit our wonderful article from 2014 discussing the word 'mumpreneur'. ~ There’s a new word that’s been circling females in business. And it’s got many women
Brand websites are no longer THE digital hub anymore. When you think about it, it’s not such a big surprise. A recent study suggests 50% of customers believe a brand’s Facebook page is more useful than a website. Though websites can serve as a one-stop library, it’s
Fact: Women drive shopping trends, and still lead men when it comes to online shopping. So, it’s a pretty safe bet that females are dominating what a recent Mamamia article calls “the new online shopping trend that won’t send you broke” – cart abandonment. Just how