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Does the Term ‘Mumpreneur’ Bother You?

Thanks to this recent article from The Age which discussed big businesses turning to Facebook mums' groups, we thought we would revisit our wonderful article from 2014 discussing the word 'mumpreneur'. ~ There’s a new word that’s been circling females in business. And it’s got many women


Can only female creatives connect with women, emotionally?

Some may believe anyone can write a good ad with the right info, however, Roisin Donnelly, brand director of Procter & Gamble (UK), says the shortage of female creatives and ad women who are mums is causing a serious detriment to advertising geared toward mothers