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Women Appreciate Brands With A Heart

Fresh off Valentine's Day, we're revisiting a 2013 Venus Comms blog that's still relevant now: If you have a brand whose primary audience is female, you need be aware that the values and behaviour of your company matters. And we are not just talking about consumer

Price, freshness and origin of groceries rank high with female shoppers

Saving money may be the biggest driver of brand loyalty towards a supermarket, according to new research administered for Aldi Australia. The study, conducted among over 1,000 chief grocery shoppers of households, found that nine out of 10 would change supermarkets if it lowered how

Female sports coverage: Why brands should get on the ball

Let’s face it: While women’s sports are slowly getting more attention in today’s society, they’re still trailing behind the vast amount of coverage men’s athletics receive. The reality is that female athletics are lacking a major element that can effect whether women become interested in

Beauty brands are in the eyes of Millennial women

Women have a varying relationship with beauty products. Some buy them for the feeling of taking care of herself. Others, for creating the best version of her own natural beauty. But if she’s part of the sought-after “Millennial” generation (born between 1980 and 2000, according

Steer your marketing around the insights that drive her

Marketing to women isn’t easy, largely because female roles have been changing, if not multiplying, over the last century. And much of this is due to the encouragement of powerful marketing messages, according to a recent article. It’s what Venus calls ‘see it and be it’

How observing female social media conversations can benefit your brand

Venus has long emphasised just how social the female consumer is: Not only does she dominate social media, but she also relies on the platform for word-of-mouth communication and advice. With this in mind, AdWeek recently elaborated on the importance of the social media conversations being

“Femvertising” success depends on brands who walk-the-walk

This year has brought an unmistakable rise in pro-female messaging and positive portrayals of women in advertising. This increase has been fuelled by female consumers who are using their purchasing power to show they care about the values a brand represents, shares SheKnows Media chief