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Women’s portrayal in advertising evolving, exhibition shows

From high-heeled housewives holding cleaning spray, to bikini-clad models draped over cars, advertising has been representing women through a male lens for decades. But thanks to the growing number of female creative directors, photographers, typographers, art directors and others, the ad world’s portrayal of women

Digital differences with marketing to women vs mums.

There are digital differences between marketing to mums versus women as a whole, yet common misconceptions are still interfering with effective communications among brands, says a recent Media Post article. Here are the misunderstandings and how your brand can work around them. 1. Not all women aged 25-54

Social media still the talk of female consumers

We’ve often expressed how important word-of-mouth communication is when it comes to marketing to women, so it’s no surprise females not only dominate social media, but also use it before making purchasing decisions – 87% as of 2012. One Melbourne-based trio of female entrepreneurs apparently knew this,

Successful female brands share marketing strategies

A recent FastCompany article asked leaders of successful she-brands to share their secrets to reaching women. Here’s what they recommended:   1. A female staff is important, but not mandatory. Having a staff that speaks the “native language” of the female consumer is invaluable, says Manish Chandra, CEO/founder

Sexualising women in ad makes men less charitable

More research has recently revealed sex does not sell – or at least make men very charitable with their money, according to a recent Medical Daily article. Researchers from the National University of Singapore and Chinese University of Hong Kong found that images showing women