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Don’t Take Women Out of Context!

Brands have a lot of choice when it comes to methods of targeting female audiences online: contextual, audience-based, behavioural… the list goes on. But if you’re using online video ads, it’s important to ensure they are relevant to your brand and the correlating website. According

“Femvertising” success depends on brands who walk-the-walk

This year has brought an unmistakable rise in pro-female messaging and positive portrayals of women in advertising. This increase has been fuelled by female consumers who are using their purchasing power to show they care about the values a brand represents, shares SheKnows Media chief