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Why Health Insurers Need to Target Women

For women, it's not about being 'skinny' anymore, it's about being fit. Women take great care of their health these days and this is one of many reasons we're harking back to this important blog of ours. Health Insurers, take note! ~ An article has revealed just how

The Best Way To Mother Your Brand?

There are quite a few myths out there about mummy bloggers, but the truth is, brands shouldn’t underestimate the power of her words when it comes to influencing purchase decisions among women. For example, a survey among Canadian mum bloggers (leading the US in the amount of time

Do Brands Need Websites Anymore?

Brand websites are no longer THE digital hub anymore. When you think about it, it’s not such a big surprise. A recent study suggests 50% of customers believe a brand’s Facebook page is more useful than a website. Though websites can serve as a one-stop library, it’s

Female consumers connect with kindness.

Kindness counts more than brands have ever imagined, and a recent Harvard Business Review article offers a great example of what we mean. The author recounts the story of a US man who was visiting his cancer-stricken grandmother at the hospital. Because the soup there was so horrible,

Women Appreciate Brands With A Heart

Fresh off Valentine's Day, we're revisiting a 2013 Venus Comms blog that's still relevant now: If you have a brand whose primary audience is female, you need be aware that the values and behaviour of your company matters. And we are not just talking about consumer

Rise in women’s economic power will transform the world

Women are about to change the world: To anyone who thinks this is nothing more than a pep talk, it’s time to wake up and smell the surge of economic influence among females. And the bigger it gets, the more she will use this power

How an effective brand story can turn the page with female audiences

Communicating to female consumers through storytelling may be one of the most effective ways for brands to reach her – and if you don’t believe us, just ask science, reports a recent article. Simply put, stories ignite the area of the brain that aids us in

Beauty brands are in the eyes of Millennial women

Women have a varying relationship with beauty products. Some buy them for the feeling of taking care of herself. Others, for creating the best version of her own natural beauty. But if she’s part of the sought-after “Millennial” generation (born between 1980 and 2000, according