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Women Switch On First

With the potential for rechargeable home batteries like the Tesla Powerwall doing away with electrical bills forever, it's likely women who will be leading the charge in consumption. How do we know that? Let's revisit our past blog on who adapted to solar first. ~ Females are

Get real, brands – authenticity is what Millennial women want

So, we’re now well aware women are responsible for 85 percent of all household spends, with a total global income surpassing $18 trillion. But did you know that ‘Millennial’ women (18 to 35-year-olds) make up a substantial portion of this purchasing authority? And yet, according to