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Why Dove’s latest campaign hits the mark with women

An ongoing, overseas Dove campaign that recognises the sacrifices women make for one another has authentically hit the mark with its female audience. We’d like to share why, and how other brands can learn from it. On International Women’s Day (this past March) Dove and its

How to market to millennial women

By now, many of us have heard of “millennials” – the Generation Y crowd, perhaps most widely perceived as ambitious, career ladder-climbers, who haven’t lived a day in their lives without digital or social media. When it comes to marketing to millennial women, however, it’s crucial