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Female consumers connect with kindness.

Kindness counts more than brands have ever imagined, and a recent Harvard Business Review article offers a great example of what we mean. The author recounts the story of a US man who was visiting his cancer-stricken grandmother at the hospital. Because the soup there was so horrible,

Female sports coverage: Why brands should get on the ball

Let’s face it: While women’s sports are slowly getting more attention in today’s society, they’re still trailing behind the vast amount of coverage men’s athletics receive. The reality is that female athletics are lacking a major element that can effect whether women become interested in

“Femvertising” success depends on brands who walk-the-walk

This year has brought an unmistakable rise in pro-female messaging and positive portrayals of women in advertising. This increase has been fuelled by female consumers who are using their purchasing power to show they care about the values a brand represents, shares SheKnows Media chief