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Why Dove’s latest campaign hits the mark with women

An ongoing, overseas Dove campaign that recognises the sacrifices women make for one another has authentically hit the mark with its female audience. We’d like to share why, and how other brands can learn from it. On International Women’s Day (this past March) Dove and its

Agency exercises authenticity to inspire women to work out

Has England’s government agency for grassroots sport found the solution to boosting the number of women who exercise? If anything, Sport England’s new marketing campaign, This Girl Can, is certain to grab the attention of female viewers through one crucial aspect for marketing to women: