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Advertising slips back into objectifying women

Is advertising going backward in terms of sexualising women for commercial gain? Ask brand giant Coca-Cola, who recently made waves with their campaign for a premium milk brand called Fairlife, says a recent article. The ads featured naked women ‘dressed’ in splashes of milk, with

Successful female brands share marketing strategies

A recent FastCompany article asked leaders of successful she-brands to share their secrets to reaching women. Here’s what they recommended:   1. A female staff is important, but not mandatory. Having a staff that speaks the “native language” of the female consumer is invaluable, says Manish Chandra, CEO/founder