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What we can learn from marketing-to-women fails and successes

When it comes to marketing to women, some brands know how to reach the target while others completely miss the mark. Here are two recent examples of a marketing (/M2W) fail and success, and what we can learn from them. M2W fail US-based IBM probably meant

Body shaming an issue for weight-loss supplement ads

UK-based brand Protein World has been making waves with women upon the launch of their new controversial ad campaign for weight-loss supplements, according to a recent Marketing Magazine article. Featuring a fit and toned, female model wearing a bikini, the outdoor campaign asks its audience

Agency exercises authenticity to inspire women to work out

Has England’s government agency for grassroots sport found the solution to boosting the number of women who exercise? If anything, Sport England’s new marketing campaign, This Girl Can, is certain to grab the attention of female viewers through one crucial aspect for marketing to women: