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May 20, 2015

Ovulation responsible for impulsive buying among women

Any woman who’s ever gone on an impulsive shopping spree should stop blaming herself for a lack of willpower. Believe it or not, it’s actually the fault of her ovulation cycle, according to a study about to be published in the US-based Journal of Consumer

April 29, 2015

Are famous deceased women the new brand ambassador?

The digital juxtaposition of long-departed, iconic women into broadcast and print ads has been practiced for years by brands to reach female audiences – and the trend doesn’t appear to be slowing anytime soon, according to a recent article. In 2011, for example Dior’s J’Adore Dior perfume