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The Best Way To Mother Your Brand?

There are quite a few myths out there about mummy bloggers, but the truth is, brands shouldn’t underestimate the power of her words when it comes to influencing purchase decisions among women. For example, a survey among Canadian mum bloggers (leading the US in the amount of time

Get real, brands – authenticity is what Millennial women want

So, we’re now well aware women are responsible for 85 percent of all household spends, with a total global income surpassing $18 trillion. But did you know that ‘Millennial’ women (18 to 35-year-olds) make up a substantial portion of this purchasing authority? And yet, according to

How an effective brand story can turn the page with female audiences

Communicating to female consumers through storytelling may be one of the most effective ways for brands to reach her – and if you don’t believe us, just ask science, reports a recent article. Simply put, stories ignite the area of the brain that aids us in

Female sports coverage: Why brands should get on the ball

Let’s face it: While women’s sports are slowly getting more attention in today’s society, they’re still trailing behind the vast amount of coverage men’s athletics receive. The reality is that female athletics are lacking a major element that can effect whether women become interested in

Are famous deceased women the new brand ambassador?

The digital juxtaposition of long-departed, iconic women into broadcast and print ads has been practiced for years by brands to reach female audiences – and the trend doesn’t appear to be slowing anytime soon, according to a recent article. In 2011, for example Dior’s J’Adore Dior perfume

Agency exercises authenticity to inspire women to work out

Has England’s government agency for grassroots sport found the solution to boosting the number of women who exercise? If anything, Sport England’s new marketing campaign, This Girl Can, is certain to grab the attention of female viewers through one crucial aspect for marketing to women:

Being real with women builds brand loyalty

It’s one thing being able to reach women through marketing, but quite another to keep her coming back to your product. In a recent article, FastCompany spoke to some female brand leaders who’ve kept it ‘real’ with women, and in turn have gained loyal followings. Here