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Don’t Take Women Out of Context!

Brands have a lot of choice when it comes to methods of targeting female audiences online: contextual, audience-based, behavioural… the list goes on. But if you’re using online video ads, it’s important to ensure they are relevant to your brand and the correlating website. According

Aldi’s designer collaboration is a sell-out with female consumers

A recent collaboration between Aldi supermarket and high-fashion designer Collette Dinnigan proved that reaching female consumers can work at any price point when you know what women want. And as females reach toward the utopian life they desire, they want an aspirational shopping experience – which