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Price, freshness and origin of groceries rank high with female shoppers

Saving money may be the biggest driver of brand loyalty towards a supermarket, according to new research administered for Aldi Australia. The study, conducted among over 1,000 chief grocery shoppers of households, found that nine out of 10 would change supermarkets if it lowered how

Aldi’s designer collaboration is a sell-out with female consumers

A recent collaboration between Aldi supermarket and high-fashion designer Collette Dinnigan proved that reaching female consumers can work at any price point when you know what women want. And as females reach toward the utopian life they desire, they want an aspirational shopping experience – which