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Rise in women’s economic power will transform the world

Women are about to change the world: To anyone who thinks this is nothing more than a pep talk, it’s time to wake up and smell the surge of economic influence among females. And the bigger it gets, the more she will use this power

Being transparent builds a connection with female consumers

If there ever was a reminder every brand needs, it’s this – 91 percent of women believe you don’t understand them, as a result of your advertising, according to The Lipstick Economy. Why is this important? Because of these women, 85 percent “make or influence” all

Women more likely to engage in online activity than men, survey finds

It’s no secret that Australian women are hooked on the internet when it comes to seeking out information, communicating and online shopping, for example. But recent Nielsen data reveals that female web users in our country are more likely to engage in numerous more digital