• Sort Blog:
  • All
  • Discover
  • Trending
  • Uncategorized

Online ‘cart abandonment’ registering with today’s female shoppers

Fact: Women drive shopping trends, and still lead men when it comes to online shopping. So, it’s a pretty safe bet that females are dominating what a recent Mamamia article calls “the new online shopping trend that won’t send you broke” – cart abandonment. Just how

Beauty brands are in the eyes of Millennial women

Women have a varying relationship with beauty products. Some buy them for the feeling of taking care of herself. Others, for creating the best version of her own natural beauty. But if she’s part of the sought-after “Millennial” generation (born between 1980 and 2000, according

How observing female social media conversations can benefit your brand

Venus has long emphasised just how social the female consumer is: Not only does she dominate social media, but she also relies on the platform for word-of-mouth communication and advice. With this in mind, AdWeek recently elaborated on the importance of the social media conversations being