In our work with female founders we saw first hand how tough it was to raise capital with investors. Then we found a statistic that 2% of female founders globally receive capital. And this got us thinking – what’s it like in comms agencies? Not only was thee no measure of women who own agencies but we stumbled across this sobering statistic – only 1% of procurement contracts go to women-owned businesses. So in 2019 at the Cannes Lions Bec Brideson launched a movement to level the playing field.
Women With Agency is advocating that women-owned business can truly compete in a meritocracy. In the same way that progressive companies recruit 50/50 without gender-bias, lets see pitch procurement policy catch up too.
You can download the research report here