In 202O Puma Oceania made the commitment to “rethink” the way they connect with women. Venus were brought in to produce a roadmap and we started with a podcast platform that drove active two-way conversation and active listening. Women who are and have been at the top of their game as players, coaches, commentators and leaders in professional sport shared their experiences and visions.
Partners in AU and NZ were chosen and a 6-part podcast series launched in each market supported with content through digital and social driving the conversation into news feeds.
Pre and post research has validated appetite and desire for the long overdue dialogue that women in sport want. The #FEARLESS journey has only just begun.