Mobile marketers urged to employ more women

Mobile marketers will want to build up their female workforce within the next ten years, because two-thirds of US consumer wealth will be controlled by women, according to a recent article.

After a Fleishman-Hillard Inc. study revealed that women were going to become the primary consumers of the US, Kayla Green, director of digital strategy at Saatchi & Saatchi Los Angeles, urged mobile advertisers to employ more women. One of her biggest reasons was that mobile marketing as a whole has not yet concentrated on women, specifically.

Furthermore, the 2014 Mobile Behaviour Report uncovered that 71 percent of women are most likely to ‘Like’ or ‘Follow’ a brand on social media, in order to cash in on deals and promotions.

While these studies reflect the current consumer situation in America, it’s only a matter of time before Australia follows these trends, as we’ve seen in the past.

Venus has long reported the overwhelming usage of mobile devices among females, and how important it is for advertising to consider this when marketing to women. So, brands: here’s yet another reason to reach out to your mobile female consumer, now.

To learn more about the mobile habits and trends among women, contact us on (03) 9685 5200.