Hospitals offering luxury services to reach women

Imagine attending a yoga class or lounging in a terrycloth bathrobe, in front of a flat-screen TV – as part of your in-patient, hospital stay. Yes, it’s actually happening at some East Coast medical centres in the US, says a recent article.

And why not? Given 80 percent of healthcare decisions are made by female heads of households (according to the US Department of Labour), hospitals like New Jersey’s Ripa Center for Women’s Health and Wellness at Cooper University Healthcare are offering opulent services appealing to women, including yoga, fitness, cooking and art classes. Along with optimal medical care, of course.

Other hospitals are also following suit with ultra-luxe, in-patient accommodation, mirroring a 5-star hotel.

Adrienne Kirby, PhD, President and Chief Executive Officer at Cooper University Healthcare, admits they are trying to tap into women, their key market. However, she maintains such services are necessary since females often neglect their own health, while trying to juggle family and work commitments.

“The services we provide rejuvenate the body, mind and spirit, which makes them important amenities for busy women,” she reasons.

How long will these female-targeted services last? Some critics say not long, seeing as insurers are often the key deciders of which providers patients can choose.

Regardless, it’s nice to know that the healthcare industry is beginning to recognise and empathise with the often hectic, complicated lives of women. Women will not only be more comfortable attending medical services, but also give themselves the proper care they need and often put aside, for the sake of others.

To learn more about how essential services like healthcare are trying to reach women, call us on (03) 9685 5200.