Happy International Women’s Day! Here’s 12 Must Know Statistics About Women

Here we go again! Let’s all keep #pressforprogress together. Here are 12 facts to get every marketer, agency and business leader started: they are must-knows to really understand, connect and love women.

Sources:

1. 90% Companies Should Take Responsibility For How Women Are Portrayed – 21st Century Woman Report, Partners Andrews Aldridge

2. 91% Women Feel Misunderstood by Marketers – Greenfield Online for Arnold’s Women’s Insight Team

3. Men spend less than 4 hours taking care care of their kids a week on average, while women take care of children over 8.5 hours on average a week. – Men’s Engagement in Shared and Domestic Work, Australian Government Department of Social Services Report 2011 & Australian Human Rights Commission Report, 2014

4. 86% of women enjoying being women – 21st Century Woman Report, Partners Andrews Aldridge

5. 64% of women do not have enough time – Greenfield Online for Arnold’s Women’s Insight Team

6. In automotive, men make 35% of decisions, while women make 65% of decisions. – Greenfield Online for Arnold’s Women’s Insight Team and the Yankelovich Monitor

7. Women make 78% of grocery decisions, while men only make 22% – Greenfield Online for Arnold’s Women’s Insight Team

8. 40% of women attribute advertising as a reason for self-criticism – 21st Century Woman Report, Partners Andrews Aldridge

9. 40% of women do not identify with women in ads – Unilever Global Ad Study 2016

10. Women make up of 65% college graduates, while men only make 45% – Greenfield Online for Arnold’s Women’s Insight Team and the Yankelovich Monitor

11. Women only get 20% of their recommended sleep, with many sleeping less than 5 hours a night to meet demands – Greenfield Online for Arnold’s Women’s Insight Team

12. Women make 90% of pharmaceutical decisions, while men only make 10% – Greenfield Online for Arnold’s Women’s Insight Team and the Yankelovich Monitor