March 8, 2018
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Happy International Women’s Day! Here’s 12 Must Know Statistics About Women
Here we go again! Let’s all keep #pressforprogress together. Here are 12 facts to get every marketer, agency and business leader started: they are must-knows to really understand, connect and love women.
Sources:
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90% Companies Should Take Responsibility For How Women Are Portrayed – 21st Century Woman Report, Partners Andrews Aldridge
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91% Women Feel Misunderstood by Marketers – Greenfield Online for Arnold’s Women’s Insight Team
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Men spend less than 4 hours taking care care of their kids a week on average, while women take care of children over 8.5 hours on average a week. – Men’s Engagement in Shared and Domestic Work, Australian Government Department of Social Services Report 2011 & Australian Human Rights Commission Report, 2014
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86% of women enjoying being women – 21st Century Woman Report, Partners Andrews Aldridge
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64% of women do not have enough time – Greenfield Online for Arnold’s Women’s Insight Team
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In automotive, men make 35% of decisions, while women make 65% of decisions. – Greenfield Online for Arnold’s Women’s Insight Team and the Yankelovich Monitor
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Women make 78% of grocery decisions, while men only make 22% – Greenfield Online for Arnold’s Women’s Insight Team
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40% of women attribute advertising as a reason for self-criticism – 21st Century Woman Report, Partners Andrews Aldridge
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40% of women do not identify with women in ads – Unilever Global Ad Study 2016
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Women make up of 65% college graduates, while men only make 45% – Greenfield Online for Arnold’s Women’s Insight Team and the Yankelovich Monitor
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Women only get 20% of their recommended sleep, with many sleeping less than 5 hours a night to meet demands – Greenfield Online for Arnold’s Women’s Insight Team
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Women make 90% of pharmaceutical decisions, while men only make 10% – Greenfield Online for Arnold’s Women’s Insight Team and the Yankelovich Monitor