Gillette's clever commercial work has disrupted the traditional advertising tactics used in the male personal care category, and allowed Gillette to enter into a relevant, and topical conversation, argues Bec Brideson. The new marketing lens Old marketing is often still stuck in a mindset of push, push,
Earlier this week, I had the honour of hosting a panel event at Salesforce World Tour in Sydney, discussing the business case for diversity and inclusion, and particularly the positive and powerful impact it can have on a sales team. Joining me on stage were
This article detailed multiple examples of how brands leveraged International Women's Day to show their support of women. Bec Brideson comments below only but to read the full article, click here. "Bec Brideson, gender-intelligence consultant, tells SmartCompany a one-off campaign from brands can be interpreted as tokenistic,
Here we go again! Let's all keep #pressforprogress together. Here are 12 facts to get every marketer, agency and business leader started: they are must-knows to really understand, connect and love women. Sources: 90% Companies Should Take Responsibility For How Women Are Portrayed - 21st Century
These are the new metrics to improve gender performance in your business Simple ways by which you can rethink current data analysis to improve gender performance in your business The deafening crescendo of the Information Age continues to reverberate for businesses globally. We’re seeing self-driving cars, cryptocurrencies, remote
Many international retail companies are still dropping the ball when it comes to the representation of women in senior management positions, a senior executive from the US has said. The newly appointed chief technology officer of Revlon, Chau Banks, believes that while there’s a positive trend
Hold my handbag a moment, while I pull over between appointments to check my flat tire, send a text to my husband to remind him to pick up the girls early, and then call my assistant to let her know I'll be running 10 minutes late
Why smart companies should take advantage of HR’s breadth of knowledge in business decision-making. On the totem pole, HR isn’t usually first when it comes to decision-making in the C-suite. Despite the fact that culture and people are becoming increasingly important factors when it comes to
The way females are represented in cycling advertising is one of those issues we have seen crop up again and again. The furore surrounding the recent Pinarello e-bike advert and the way it was perceived to belittle the female cyclist was just the latest example
Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief. The 90's called - they want their sexism back. You won't find me in the photo that AdAge ran this article with. I was really hoping