Originally published on Mumbrella Adland in Australia still hasn't had its #MeToo moment yet, says Bec Brideson. But what if clients stopped separating the 'art from the artist' and drove the change survivors in this industry need? Woody Allen and Roman Polanski are arguably two of
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Danielle Long - Contributing Editor in www.mi-3.com.au writes about how Femvertising has failed and marketing is still sexist. Read the full article.
Slow out of the starting gates, the advertising industry hasn’t seen “nearly enough” in the way of addressing the marginalisation of women, Bec Brideson says. Read the full article
Bec Brideson is a woman of her word - leading an initiative that rallies against the lack of female-owned agencies and the problem of biased-procurement. Bec is the CEO and Executive Creative Director of Venus Communications, The Founder of Women With Agency and the CoFounder and
Originally published on www.abc.net.au The most powerful force growing the world economy today is not China's two trillion dollar plus economy. Nor is it the irrepressible Internet, which in just 15 years has taken over as the main media source of our era? It's actually much more
Gillette's clever commercial work has disrupted the traditional advertising tactics used in the male personal care category, and allowed Gillette to enter into a relevant, and topical conversation, argues Bec Brideson. The new marketing lens Old marketing is often still stuck in a mindset of push, push,
Earlier this week, I had the honour of hosting a panel event at Salesforce World Tour in Sydney, discussing the business case for diversity and inclusion, and particularly the positive and powerful impact it can have on a sales team. Joining me on stage were