Brands have ‘femvertising wrong’ – here’s what to do about it

Evidence that the old ad agency model is ready to evolve and recognise female audiences was recently unearthed on global level, at the ‘What Women Want: Beyond Feminism in Advertising’. Held by The Drum Network and Southpaw, the London-based panel debate among female ad industry

Price, freshness and origin of groceries rank high with female shoppers

Saving money may be the biggest driver of brand loyalty towards a supermarket, according to new research administered for Aldi Australia. The study, conducted among over 1,000 chief grocery shoppers of households, found that nine out of 10 would change supermarkets if it lowered how

Rise in women’s economic power will transform the world

Women are about to change the world: To anyone who thinks this is nothing more than a pep talk, it’s time to wake up and smell the surge of economic influence among females. And the bigger it gets, the more she will use this power

Aldi’s designer collaboration is a sell-out with female consumers

A recent collaboration between Aldi supermarket and high-fashion designer Collette Dinnigan proved that reaching female consumers can work at any price point when you know what women want. And as females reach toward the utopian life they desire, they want an aspirational shopping experience – which

Female sports coverage: Why brands should get on the ball

Let’s face it: While women’s sports are slowly getting more attention in today’s society, they’re still trailing behind the vast amount of coverage men’s athletics receive. The reality is that female athletics are lacking a major element that can effect whether women become interested in

Women more likely to engage in online activity than men, survey finds

It’s no secret that Australian women are hooked on the internet when it comes to seeking out information, communicating and online shopping, for example. But recent Nielsen data reveals that female web users in our country are more likely to engage in numerous more digital

Beauty brands are in the eyes of Millennial women

Women have a varying relationship with beauty products. Some buy them for the feeling of taking care of herself. Others, for creating the best version of her own natural beauty. But if she’s part of the sought-after “Millennial” generation (born between 1980 and 2000, according

“Femvertising” success depends on brands who walk-the-walk

This year has brought an unmistakable rise in pro-female messaging and positive portrayals of women in advertising. This increase has been fuelled by female consumers who are using their purchasing power to show they care about the values a brand represents, shares SheKnows Media chief

Body shaming an issue for weight-loss supplement ads

UK-based brand Protein World has been making waves with women upon the launch of their new controversial ad campaign for weight-loss supplements, according to a recent Marketing Magazine article. Featuring a fit and toned, female model wearing a bikini, the outdoor campaign asks its audience