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Winners of the 2018 Women’s Agenda Leadership Awards

Bec has been recognised at the Women's Agenda Leadership Awards in the Emerging Leader in Professional Services category. The judges commented that “She is genuinely disrupting the industry and is working in a traditional male-dominated industry to help build a much needed female lens.” View

little shop products

Coles, please stop dumbing us down, down

Despite Coles' recent Little Shop promotion offering a clear uptick in sales, Bec Brideson wonders where the brand will be in six month's time, once the little plastic items are long disposed of. Dear Coles, The yes-bag, no-bag, three-bags-full bag has been a tad confusing. Many

Why equality is a dirty word for marketers

Academia's male focus has led to the advertising industry looking through a male lens that reflects the past, says Bec Brideson. Google ‘Mother of Marketing’ and get pink Mother’s Day flotsam. Google ‘Father of Marketing’ and get a grey man. One grey man repeated in particular

Salesforce: How Diversity Can Drive Sales Performance

Earlier this week, I had the honour of hosting a panel event at Salesforce World Tour in Sydney, discussing the business case for diversity and inclusion, and particularly the positive and powerful impact it can have on a sales team. Joining me on stage were

Smart Company: Here’s how brands jumped on the #IWD bandwagon

  This article detailed multiple examples of how brands leveraged International Women's Day to show their support of women. Bec Brideson comments below only but to read the full article, click here. "Bec Brideson, gender-intelligence consultant, tells SmartCompany a one-off campaign from brands can be interpreted as tokenistic,

CEO MAG: New Metrics to Improve Gender Performance

These are the new metrics to improve gender performance in your business Simple ways by which you can rethink current data analysis to improve gender performance in your business   The deafening crescendo of the Information Age continues to reverberate for businesses globally. We’re seeing self-driving cars, cryptocurrencies, remote

INSIDE RETAIL: Retailers still failing to support women in leadership

Many international retail companies are still dropping the ball when it comes to the representation of women in senior management positions, a senior executive from the US has said. The newly appointed chief technology officer of Revlon, Chau Banks, believes that while there’s a positive trend