Bec Brideson’s Cannes Diary #4

Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief.

The default settings in advertising can change the world.

Before I leave, my favourite piece of work entered into the Glass Awards proving that understanding and gender in marketing is a potent lens and not just about femvertising and “girly-stuff”.

Tecate beer from Mexico (a Heineken brand) made the bold decision to alienate some of its audience for a noble reason.

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