Women are about to change the world: To anyone who thinks this is nothing more than a pep talk, it’s time to wake up and smell the surge of economic influence among females. And the bigger it gets, the more she will use this power
Communicating to female consumers through storytelling may be one of the most effective ways for brands to reach her – and if you don’t believe us, just ask science, reports a recent article. Simply put, stories ignite the area of the brain that aids us in
Female-owned businesses have had a tremendous impact on the global economy – and if supported, have the power to affect an economic turnaround worldwide, according to Scaling Up: Why Women-owned Businesses Can Recharge the Global Economy, a new report by Ernst and Young. As it stands,
A recent collaboration between Aldi supermarket and high-fashion designer Collette Dinnigan proved that reaching female consumers can work at any price point when you know what women want. And as females reach toward the utopian life they desire, they want an aspirational shopping experience – which