UK-based brand Protein World has been making waves with women upon the launch of their new controversial ad campaign for weight-loss supplements, according to a recent Marketing Magazine article. Featuring a fit and toned, female model wearing a bikini, the outdoor campaign asks its audience
Women in their 20s and 30s may spend more time shopping in-store and online, but it’s women over 40 who actually spend more, a recent study by Enhanced Media Metrics Australia revealed. The survey, according to Marketing Magazine, found that women aged 25-35 shop more often,
With the rise of wealth and power among today’s women, it’s time for brands to take notice of an important, influential new audience – female entrepreneurs, according to a recent article. Women tycoons now lead one in three businesses in the US, article author Geri Stengel