We’ve often expressed how important word-of-mouth communication is when it comes to marketing to women, so it’s no surprise females not only dominate social media, but also use it before making purchasing decisions – 87% as of 2012. One Melbourne-based trio of female entrepreneurs apparently knew this,
It’s one thing being able to reach women through marketing, but quite another to keep her coming back to your product. In a recent article, FastCompany spoke to some female brand leaders who’ve kept it ‘real’ with women, and in turn have gained loyal followings. Here
A recent FastCompany article asked leaders of successful she-brands to share their secrets to reaching women. Here’s what they recommended: 1. A female staff is important, but not mandatory. Having a staff that speaks the “native language” of the female consumer is invaluable, says Manish Chandra, CEO/founder
More research has recently revealed sex does not sell – or at least make men very charitable with their money, according to a recent Medical Daily article. Researchers from the National University of Singapore and Chinese University of Hong Kong found that images showing women