VENUS LAB

WHAT WORKING MUMS WANT

WHAT WE DISCOVERED

  • The average mum gets 17 minutes ‘me-time’ per day.
  • Women are the breadwinners in 39.5% of Aussie homes.
  • The average Australian is a 37-year-old working mum.
  • Mums working part-time spend 8 hours 34 minutes looking after the kids each day.
  • 69% of Australian women control household finances.
  • 55% of mums say the highlight of their week is undisturbed TV.

*Video interviews conducted with 10 working mums from Melbourne, Australia during August 2014. Supportive quantitative data was collected from Roy Morgan, ABS, The Daily Mail and Pureprofile.

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