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Price, freshness and origin of groceries rank high with female shoppers

Saving money may be the biggest driver of brand loyalty towards a supermarket, according to new research administered for Aldi Australia. The study, conducted among over 1,000 chief grocery shoppers of households, found that nine out of 10 would change supermarkets if it lowered how

Aldi’s designer collaboration is a sell-out with female consumers

A recent collaboration between Aldi supermarket and high-fashion designer Collette Dinnigan proved that reaching female consumers can work at any price point when you know what women want. And as females reach toward the utopian life they desire, they want an aspirational shopping experience – which

Being transparent builds a connection with female consumers

If there ever was a reminder every brand needs, it’s this – 91 percent of women believe you don’t understand them, as a result of your advertising, according to The Lipstick Economy. Why is this important? Because of these women, 85 percent “make or influence” all

Beauty brands are in the eyes of Millennial women

Women have a varying relationship with beauty products. Some buy them for the feeling of taking care of herself. Others, for creating the best version of her own natural beauty. But if she’s part of the sought-after “Millennial” generation (born between 1980 and 2000, according

Younger women out-shop, but older women out-spend

Women in their 20s and 30s may spend more time shopping in-store and online, but it’s women over 40 who actually spend more, a recent study by Enhanced Media Metrics Australia revealed. The survey, according to Marketing Magazine, found that women aged 25-35 shop more often,

More women buy household groceries than men, research reveals

FMCG brands, you’ll definitely want to take heed of this news: Roy Morgan Research has just confirmed that far more Australian women than men typically purchase the household groceries – with mums predominantly taking on the chore, according to a recent article. Overall, 62 percent of

Retail giant showcases female-owned brands to empower women

In the US alone, female-owned businesses contribute over $1.3 trillion to the economy, and are responsible for over 80 percent of customer decisions, worldwide.  So, what better way to empower women while building customer loyalty than by featuring the products of female businesses? That’s exactly