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What we can learn from marketing-to-women fails and successes

When it comes to marketing to women, some brands know how to reach the target while others completely miss the mark. Here are two recent examples of a marketing (/M2W) fail and success, and what we can learn from them. M2W fail US-based IBM probably meant

Brands have ‘femvertising wrong’ – here’s what to do about it

Evidence that the old ad agency model is ready to evolve and recognise female audiences was recently unearthed on global level, at the ‘What Women Want: Beyond Feminism in Advertising’. Held by The Drum Network and Southpaw, the London-based panel debate among female ad industry

Price, freshness and origin of groceries rank high with female shoppers

Saving money may be the biggest driver of brand loyalty towards a supermarket, according to new research administered for Aldi Australia. The study, conducted among over 1,000 chief grocery shoppers of households, found that nine out of 10 would change supermarkets if it lowered how

Rise in women’s economic power will transform the world

Women are about to change the world: To anyone who thinks this is nothing more than a pep talk, it’s time to wake up and smell the surge of economic influence among females. And the bigger it gets, the more she will use this power

Younger women out-shop, but older women out-spend

Women in their 20s and 30s may spend more time shopping in-store and online, but it’s women over 40 who actually spend more, a recent study by Enhanced Media Metrics Australia revealed. The survey, according to Marketing Magazine, found that women aged 25-35 shop more often,

More women buy household groceries than men, research reveals

FMCG brands, you’ll definitely want to take heed of this news: Roy Morgan Research has just confirmed that far more Australian women than men typically purchase the household groceries – with mums predominantly taking on the chore, according to a recent article. Overall, 62 percent of

Mobile marketers urged to employ more women

Mobile marketers will want to build up their female workforce within the next ten years, because two-thirds of US consumer wealth will be controlled by women, according to a recent article. After a Fleishman-Hillard Inc. study revealed that women were going to become the primary consumers

Feminist beer stands up to sexist ads

It seems every country has their own standard, sexist beer ad happening. But one activist group in Brazil is finally speaking out against advertising’s objectification of women with their own red ale, Cerveja Feminista (Portuguese for “feminist beer”), according to a recent article. The group is