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Are famous deceased women the new brand ambassador?

The digital juxtaposition of long-departed, iconic women into broadcast and print ads has been practiced for years by brands to reach female audiences – and the trend doesn’t appear to be slowing anytime soon, according to a recent article. In 2011, for example Dior’s J’Adore Dior perfume

Girls’ Lounge Fosters Camaraderie Among Female Marketers

Are complimentary salon services the secret to empowering female marketers? Shelley Zalis believes so, and other marketing professionals are jumping on-board. Zalis, CEO of US-based research company Ipsos OTX, is the founder of Ipsos Girls’ Lounge, an indulgent hotspot featuring free pampering at major ad

How to market to millennial women

By now, many of us have heard of “millennials” – the Generation Y crowd, perhaps most widely perceived as ambitious, career ladder-climbers, who haven’t lived a day in their lives without digital or social media. When it comes to marketing to millennial women, however, it’s crucial

Digital differences with marketing to women vs mums.

There are digital differences between marketing to mums versus women as a whole, yet common misconceptions are still interfering with effective communications among brands, says a recent Media Post article. Here are the misunderstandings and how your brand can work around them. 1. Not all women aged 25-54