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Online ‘cart abandonment’ registering with today’s female shoppers

Fact: Women drive shopping trends, and still lead men when it comes to online shopping. So, it’s a pretty safe bet that females are dominating what a recent Mamamia article calls “the new online shopping trend that won’t send you broke” – cart abandonment. Just how

Ovulation responsible for impulsive buying among women

Any woman who’s ever gone on an impulsive shopping spree should stop blaming herself for a lack of willpower. Believe it or not, it’s actually the fault of her ovulation cycle, according to a study about to be published in the US-based Journal of Consumer