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Street harassment continuously recycled in TV advertising

Catcalls may seem innocent to some. But a recent viral video showing an NYC woman being hassled by men 100+ times in 10 hours exposed just how disturbing, sexist and violating street harassment can be. The video caught international attention – and such behaviour has

How to market to millennial women

By now, many of us have heard of “millennials” – the Generation Y crowd, perhaps most widely perceived as ambitious, career ladder-climbers, who haven’t lived a day in their lives without digital or social media. When it comes to marketing to millennial women, however, it’s crucial

Digital differences with marketing to women vs mums.

There are digital differences between marketing to mums versus women as a whole, yet common misconceptions are still interfering with effective communications among brands, says a recent Media Post article. Here are the misunderstandings and how your brand can work around them. 1. Not all women aged 25-54