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Bec Brideson’s Cannes Diary #4

Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief. The default settings in advertising can change the world. Before I leave, my favourite piece of work entered into the Glass Awards proving that understanding and

Bec Brideson’s Cannes Diary #3

Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief. The 90's called - they want their sexism back. You won't find me in the photo that AdAge ran this article with. I was really hoping

Bec Brideson’s Cannes Diary #2

Bec Brideson, Advisor, Speaker and Author, is representing Australia on the Cannes Glass Lions jury. Brideson, along with most of the other Australian and NZ jurors write exclusively for CB. Not a dick joke or old-lensed cliché of a woman in sight

Bec Brideson’s Cannes Diary #1

Bec Brideson, Advisor, Speaker and Author, is representing Australia on the Cannes Glass Lions jury. Brideson, along with most of the other Australian and NZ jurors write exclusively for CB. Change has been slow in an industry full of fast people

Why Health Insurers Need to Target Women

For women, it's not about being 'skinny' anymore, it's about being fit. Women take great care of their health these days and this is one of many reasons we're harking back to this important blog of ours. Health Insurers, take note! ~ An article has revealed just how

Women Switch On First

With the potential for rechargeable home batteries like the Tesla Powerwall doing away with electrical bills forever, it's likely women who will be leading the charge in consumption. How do we know that? Let's revisit our past blog on who adapted to solar first. ~ Females are

Women Appreciate Brands With A Heart

Fresh off Valentine's Day, we're revisiting a 2013 Venus Comms blog that's still relevant now: If you have a brand whose primary audience is female, you need be aware that the values and behaviour of your company matters. And we are not just talking about consumer

Get real, brands – authenticity is what Millennial women want

So, we’re now well aware women are responsible for 85 percent of all household spends, with a total global income surpassing $18 trillion. But did you know that ‘Millennial’ women (18 to 35-year-olds) make up a substantial portion of this purchasing authority? And yet, according to

What we can learn from marketing-to-women fails and successes

When it comes to marketing to women, some brands know how to reach the target while others completely miss the mark. Here are two recent examples of a marketing (/M2W) fail and success, and what we can learn from them. M2W fail US-based IBM probably meant