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Do Brands Need Websites Anymore?

Brand websites are no longer THE digital hub anymore. When you think about it, it’s not such a big surprise. A recent study suggests 50% of customers believe a brand’s Facebook page is more useful than a website. Though websites can serve as a one-stop library, it’s

Don’t Take Women Out of Context!

Brands have a lot of choice when it comes to methods of targeting female audiences online: contextual, audience-based, behavioural… the list goes on. But if you’re using online video ads, it’s important to ensure they are relevant to your brand and the correlating website. According

Price, freshness and origin of groceries rank high with female shoppers

Saving money may be the biggest driver of brand loyalty towards a supermarket, according to new research administered for Aldi Australia. The study, conducted among over 1,000 chief grocery shoppers of households, found that nine out of 10 would change supermarkets if it lowered how

Being transparent builds a connection with female consumers

If there ever was a reminder every brand needs, it’s this – 91 percent of women believe you don’t understand them, as a result of your advertising, according to The Lipstick Economy. Why is this important? Because of these women, 85 percent “make or influence” all

Women more likely to engage in online activity than men, survey finds

It’s no secret that Australian women are hooked on the internet when it comes to seeking out information, communicating and online shopping, for example. But recent Nielsen data reveals that female web users in our country are more likely to engage in numerous more digital

How observing female social media conversations can benefit your brand

Venus has long emphasised just how social the female consumer is: Not only does she dominate social media, but she also relies on the platform for word-of-mouth communication and advice. With this in mind, AdWeek recently elaborated on the importance of the social media conversations being

Reach female entrepreneurs – and your brand’s in business

With the rise of wealth and power among today’s women, it’s time for brands to take notice of an important, influential new audience – female entrepreneurs, according to a recent article. Women tycoons now lead one in three businesses in the US, article author Geri Stengel

Mobile marketers urged to employ more women

Mobile marketers will want to build up their female workforce within the next ten years, because two-thirds of US consumer wealth will be controlled by women, according to a recent article. After a Fleishman-Hillard Inc. study revealed that women were going to become the primary consumers