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Why Health Insurers Need to Target Women

For women, it's not about being 'skinny' anymore, it's about being fit. Women take great care of their health these days and this is one of many reasons we're harking back to this important blog of ours. Health Insurers, take note! ~ An article has revealed just how

The Best Way To Mother Your Brand?

There are quite a few myths out there about mummy bloggers, but the truth is, brands shouldn’t underestimate the power of her words when it comes to influencing purchase decisions among women. For example, a survey among Canadian mum bloggers (leading the US in the amount of time

Do Brands Need Websites Anymore?

Brand websites are no longer THE digital hub anymore. When you think about it, it’s not such a big surprise. A recent study suggests 50% of customers believe a brand’s Facebook page is more useful than a website. Though websites can serve as a one-stop library, it’s

Don’t Take Women Out of Context!

Brands have a lot of choice when it comes to methods of targeting female audiences online: contextual, audience-based, behavioural… the list goes on. But if you’re using online video ads, it’s important to ensure they are relevant to your brand and the correlating website. According